All That Jazz — Olivia Lam

All That Jazz
Visual Identity System for Copenhagen Jazz Festival

All That Jazz is a multi-platform visual identity created for Copenhagen Jazz Festival. The project explores how rhythm, ambiance, and cultural atmosphere can be translated into a cohesive graphic system. I developed a series of graphic motifs that merge recognizable jazz symbols.

The system captures jazz through bold, contrasting colour palettes and expressive typography rather than detailed imagery. By mixing condensed and extended typefaces, I used variation in width and spacing to mirror the rhythmic tone and movement of jazz.

Role: Brand, Graphic Designer

Skills: Branding, Graphic Design, Motion Graphics

Software: Adobe Illustrator, Adobe Photoshop, Adobe After Effects

Timeline: 5 Weeks

Inspiration & Initial Sketches

Design Assets

Poster Series

Album & Vinyl

Web Banner

Billboard Animation

oliviahylam@gmail.com