For this project, I set out to create a motion identity and rebrand for Health-Ade Kombucha that felt fresh, playful, and aligned with the brand’s intentions. I wanted to lean into a more illustrative and fun direction that reflected Health-Ade’s summery, laid-back energy. Using a mix of typography, illustration, and hand-drawn elements, I built an animated identity that captures the light, fizzy feeling of drinking kombucha on a sunny day. The motion system was designed with digital platforms in mind, ranging from social media animations to public installations. This rebrand includes a full motion identity: logo animations, animated brand assets, and scalable applications across platforms.