UI/UX | Product Design
Interaction
Motion Graphics
Branding
Typography | Print

Fine Arts

STYLED

Role: UI Designer
Skills: UI/UX, Editorial Layout, Responsive Design
Software: Figma
Timeline: 1 Month

Styled is an editorial platform that explores the intersection of technology and culture in the modern digital age through the lens of fashion. The website examines how algorithms, AI, and media systems shape our perception of style and taste—how what we wear, like, and share is increasingly influenced by digital curation rather than individual choice.

Product Glimpse

Concept & Visual Research

Inspired by traditional fashion magazines, Styled reimagines the editorial experience through a digital and analytical perspective. It blends curated visuals, interactive layouts, and cultural commentary to invite viewers to engage in self-reflection.

Goal: Create an immersive and reflective experience that analyses how technology curates our taste, merging visual storytelling with accessible knowledge.

Visual Inspiration

Initial Concept Sketches

Design Development

The design evolved from abstract, content-heavy mockups to a more cohesive and rhythmic layout system. I focused on creating a clear typographic hierarchy, layered motion, and responsive components that allow the content to feel alive and adaptive across devices.

Mid Fidelity Wireframes

Desktop & Mobile: High Fidelity Screens

Final Designs

Desktop

Mobile

Reflection

Creating Styled helped me translate critical theory into design practice. It challenged me to balance editorial storytelling with usability and rethink how digital interfaces can encourage reflection rather than passive scrolling.

The project also deepened my interest in how AI and algorithms influence not just design, but identity and culture. By combining visual design with critical commentary, Styled becomes both an archive and a mirror of how we define taste in a hyperconnected world.

oliviahylam@gmail.com